How you can create a Content Marketing Strategy that Drives Results?

Hey There! Nice to meet you again!

I’m Saranya Narayana Moorthy and I’m here today to help you create better marketing strategies, completely in a DIY fashion for your business. If you like my content, Follow me on Medium and give me a CLAP so that I know the content adds Value! So without any further adieu, let’s jump right into it.

Create a Content Marketing Strategy that Drives Results — a Blog by Saranya Narayana Moorthy, The Marketing Auditor

Today we’re here to learn about how you can create a content marketing strategy that drives results. First of all, let’s start with what content marketing strategy is.

It is a skillful yet simple technique that is useful for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. If this sounds a bit exaggerated to you, the goal is to drive profitable customer action.

Here are eight steps that can help you to define and execute your marketing strategy:

1. Identifying your customer audience: The first step is to identify an audience that can be your possible customers. It’s the audience you want to reach. Consider factors such as demographics, behavior, interest, paying points, and everything that forms a nine steps Customer Persona that’s generally recommended.
2. Set specific, measurable, achievable, relevant, and time-bound goals: Yes, you’re right. That’s what’s called an ‘S-M-A-R-T’ goal. Your content marketing strategy should be focused on having specific smart goals. That will ensure that you have a correct method to target and measure what you are getting as an output.
3. Audit and Analyse your Content: A content audit involves reviewing all the content on your website or blogs or any social media that you choose to work on. Because this will help you identify where you currently are, where you have to go, what are the gaps, and how you can make plans to fill in those gaps.
4. Determining Distribution Channels: Once you create content for your social media, it’s important to realize how you can distribute the same content through other social media. For example, can the reels you make for Instagram also be repurposed as Shorts on YouTube? Or can a blog you’re writing be converted into a podcast? Or can a YouTube video of yours be used as a podcast and transcribed into blogs? Easy right? One content can always be multiple sources of content. So ensure to have better distribution ideas.
5. Create a Content Calendar: A content calendar is a schedule for creating and publishing content. It also helps you to connect content A with content B and thus maintain coherence between what you post today and will be posting shortly. This will keep you connected and ensures that your customers have relevance in every piece of content that you post.
6. Create a variety of content: To keep your audience engaged, it is extremely important to mix up different types of content. Do not go always on blunt video formats or extremely dry verbal content. Instead include blog posts, photographic videos, podcasts, GIFs, short videos, etc.
7. Promote your content: When we talk about content marketing, we focus on organic content. Like when I told you at the start of this podcast, organic content is what covers the root of content marketing. But however, if you are looking towards catalyzing your growth or if you want to grow with higher speed, include promotions within your strategies. Make sure to distribute your content with the help of your content channels, and consider using paid ads to amplify your audience.
8. Measure and analyze your results: From free tools like Google Analytics to paid tools like Tube Buddy for YouTube, analyze and track the performance of your content to see what is working for you and what is not. This will help you to refine and improve your content marketing strategy over time. There’s no point in simply creating content without knowing its performance and its influence over your target audience.

Hoping this helps you create a better content marketing strategy. So without any further adieu, do follow and implement it and let me know how it works for you. Let me meet you in the next blog, Happy Marketing~